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Does Twitter really generate business?

30 August 2011

Currently, social media giant Twitter is growing at the rate of 40% a month. But, does all that ‘tweeting’ really generate business?

Even large, worldwide corporations such as DELL claim to have increased its business simply by using twitter. So, what about the SME and sole trader markets?

Well, we’ve spoken to a couple of our business associates and it seems that it really does generate sales leads and consequently REAL business!

Elizabeth Walker from Connect Two Promotions is a classic example of this. A fairly new social media user, Elizabeth saw a tweet from a fellow ‘follower’ and soon-to-be client asking if anyone knew of a company that could produce some promotional merchandise chocolate for Halloween.

‘We can!’ Tweeted Elizabeth ‘That’s exactly what we do – branded items for advertising and visibility to promote your company.’

They got in touch with each other, Elizabeth gave them some sound advice on product choice and one that would likely give them a better ROI and they placed an order!

“We supplied them with Halloween stress toys & they loved them….. and we are now in talks regarding further branded promotional items.”

Limelight Design & Marketing are just about to launch some social media support packages, starting from as little as £1 a day. For more information, contact Jade Scovell on 01932 339039 or email

© 2011 Karen Sutton