Brooklands Museum

The Watermill at Posara

The Client

The Watermill at Posara – secluded millstream gardens, sun-drenched terraces, millstone tables under the vines for meals al fresco,......just some of the charms of The Watermill at Posara in Tuscany. The Watermill specialises in relaxing, inspiring, fun-filled painting holidays, creative writing courses and unique self-catering holiday accommodation in five self-contained apartments.

The Project

Having owned The Watermill for 20 years, owners Bill & Lois Breckon moved from their castle in Scotland to The Watermill to focus on the business. For many years, they had advertised the Watermill in many publications worldwide, designing their own adverts but not tracked the return on investment. Engaged to substantially improve Marketing, design, advertising, photography

Our Involvement

Working alongside their appointed PR consultant Maggi Fox, Limelight re-created their logo, re-designed their entire advertising campaign and negotiated discounts for publications. Most importantly, we coded all the adverts and ensured the client tracked where each enquiry and booking was generated from, which then built a picture to decide on future advertising spend for the mill.

In August 2010, Karen visited the mill to photograph a new catalogue of images for use in the advertising, marketing, website and to accompany regular press releases. In addition to this, we produced a 2011 tutor calendar and Christmas card, handling all design, print and international distribution.

In December 2010, The Watermill reached an all time record for early bookings of 73 places for 2011 courses compared to 23 in 2009. By the end of 2010 bookings it had reached 100. Read their newsletter.

www.watermill.net

The Watermill at Posara

Karen and her team made an excellent contribution to our marketing and advertising campaign for the 2011 season. She joined us at the Watermill in the summer and she created a varied gallery of photos which we can use across all print and electronic media. Limelight's new logo for 'The Watermill at Posara' gave us a fresh look for the re-launch of our website, and was successfully incorporated into our Autumn and Christmas mail-outs. Karen also gave us a helping hand in developing our social networking for the mill , through Facebook and Twitter.

Bill & Lois Breckon

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Design Portfolio

Photography Portfolio